Clicking through the Snippets when browsing Google is an emotional experience and readers are hooked by a nice crafted text, full of catchy phrases and Call to Action. This could be compared in the off-line word to the window display of any boutique. Passer by, stop only when their attention get caught by some beautiful, or in usual Decoration. Rarely, people would stop for a messy, dusty and poorly decorated Shop Window Display.
In the online world, meta descriptions are your cyber window display and you shall make every possible effort to emphasize your products.You must create Winning Window Display that will lure readers into your Blog: Surprise readers, update your displays, use keywords to stand out.
These paragraphs are your opportunity to advertise content to searchers and to catch shoppersâ€™ attention to gain user click-through. This can be done, with short descriptive texts, not longer than 160 characters, as Google truncate snippets over this length. In Glam Marketing, is very important the choice of the nouns, adjectives and verbs that your using for this section. As it will immediately announce the type of Brand you are. If you are missing inspiration, you can always have a look to our Swipe file, the post called: Flirtatious Facebook Status.
It is important to know that Social Network use these snippets. Whenever you share a page on social networks like Facebook, they will show the entirety of the Meta Description, to show in the share. Meta DEscriptions are note used for SEO ranking , rather only to attract user attention and increase click trough rate. In the Offline Word you spend time decorating your windows to display your offerings with the goal in mind to attract people into your store. Meta Descriptions are your Online window displays.
The Good news, is that you have as many Meta Descriptions slots as many pages existing in your website. Unlike the real world, where normally you will have One or two window displays, in the cyber space, you might have ten or even more, depending on the depth of your website. Â You can use some of the flirty phrases suggested in other sections of my tutorials, to create some Glam type of Meta Descriptions.
Unless you donâ€™t have a website edited in CMS or in WordPress, you wonâ€™t be able to update the meta descriptions, by yourself, however you can always create the texts and give them to your webmaster, that will easily integrate them in the Code part of your website. Hope you have enjoyed the journey, let me know what you think.
Â Leave us a comment: Which Plug in do you use for your Meta Descriptions? Do you change them often ? Do you decorate them for the Holidays as if they were your online Windows Display?