5 Marketing Lessons from Booking a Table at Google Optimization: the World Busiest Restaurant!
Please tell me the truth. Have you ever been tempted to go at a Celebrity Restaurant ? Or try to enter a very VIP Club ? Have you ever actually been refused? If you are like most of us, you have at least once. From Celebrity Clubs in Miami, Milano, Monaco or Moscow, to Ultra-selective-Michelin starred Restaurants, they are very busy all the time, it seems that whatever they sell must be absolutely irresistible.
Thereâ€™s a lot that Celebrity Restaurants can teach us about passing the Velvet Rope of Â a crowded Place. Â Along the line, imagine if you were to get a table at the world most famously impossible to book restaurant: Google!
This would be like, trying to have a table, at aÂ RestaurantÂ where billions of other patrons, are constantly trying to book the Prime spot.Â Iâ€™m sure, you wonâ€™t be surprised to learn that: unless you spend a lot of time fine tuning your Google Optimization Strategies, you wonâ€™t have enough name recognition to bounce you past the red rope. To get a top table on Google First Page search ResultsÂ Â you must apply the same principles: Select the Perfect Catchy Phrases and apply the correct SEO Techniques.
The successful Chefs, the Impossibly-chic- Nightclub on the French Riviera, truly excel at building their brands and growing their Fan base. Here are five of their Marketing strategies that you should adopt today to book a table at Google Optimization :
1 â€“ Be an Enthusiastic Restaurant Critic:
Run a Blog and make sure to include several keywords on each of your posts. You will create a Personal Brand about yourself, you may become an Authority on the field your are blogging about and you will send a lot of links to your Website. We know that Building quality links is the second most Important factor in Google Optimization Strategy.
2 â€“ Plan Far in Advance:
The reality is that anyone can get a sought-after table; all it requires is some planning and a little bit of luck. This is the same for building a Google OptimizationÂ strategy: it takes a lot of time to find the right keywords, Â to write the content and the slogans for your website, Â to implement the Linking strategy you have designed.
3 â€“ Bribe the door Staff:
You may opt to buy Google Adwords on very competitive words on a daily basis: trust me. You donâ€™t have enough money. You can, figure it out which are the significant-rare Key Phrases to be used in your Google OptimizationÂ Campaign. There are two distinct strategies: optimize for a small number of highly popular keywords or optimize for a large number of less popular words. I like the second option better, as it is easier to get results, almost immediately.
4 â€“ Know the Maitre Dâ€™ Personal Telephone Number
One of the most important thing when creating a website for your Information Product, is the Website address that you are going to choose. Give your website a Google OptimizationÂ reason for existing. Choosing keywords and Key Phrases should be your first step when constructing a site, to incorporate in your domain name, website structure and content.
Remember that what needs to go into your website Google OptimizationÂ Strategy, to make it a reader-grabbing powerhouse, are the 8 Must-have SEO factors:
- Very Targeted Keywords â€“ You can use theÂ Google Keyword Tool
- The perfect URL Â - Verify if your Domain is available by checkingÂ Go Daddy
- Catchy Phrases in all titles â€“ Find some help with our E-book!
- H1 to H5 Tags in all your contents
- Alt Text in Images
- Killer Meta Tags for your Google Snippets
- Site Maps
- A very well planned Linking strategy
- Social Media & Web Marketing
In the Next Articles we are going to explain Â how to practice KeyWord Targeting for your SEO.
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Which SEO advice Â or Best Practice would you like to share Â ? Anything that you would like to add to the list ? Â Share with us in a comment.