How to drive really good traffic to your website while Building a strong brand.

Aug 21, 2012 Anonymous 5

Link Building for Fashion Bloggers 

You Want People to Visit your  Blog, but you don’t Know where to Start?

Produce good content for the Search Engines to Read, and use great Catchy Phrases, to make sure Influencers in your Field, notice you. You must conduct an Efficient Link Building Campaign with very clear Targets in Minds. Wait a sec… it cannot be that simple!? There must be something hidden there!

 

N°1 – How on Earth, does Google evaluate the articles you write? Write Good Quality Content.

How on Earth does Google evaluate the Articles you write? How do potential customers find your Fashion Blogs?  The answer is quite simple; Google has a series of Criteria.  Search Engines are looking for words throughout the Website pages and the non-visible part of the HTML site, too. A word, which has been emphasized in some way, has more weight than other words in the same page. This is why you must select your keywords first, than  carefully seed them throughout the entire Post!

But this is not the only factor. There is more. One of the most important rules about SEO is that Google, since 1997 is all about Good Quality Link Building. Actually, before Google had its current name, the company name was BackRub . Larry and Sergey, they called it like this because the main quality indicator of the pages popularity,  in their first Version of a Serach Engine, was the number of links pointing to a specific web page. Nowadays  is till the same, the Linking Criteria is a very important factor: the more Incoming Links your site receives, the higher your Site is going to Rank in Google Search Results.

But be Careful! Since the arrival of Panda and Penguin, over optimized sites and links that come from inappropriate sites are going to be banned. Your website than will be penalized. Avoid to buy thousand of links that might come from Spammy websites, because you could loose all your Ranking Juice, almost instantly! Start promoting instead your Brand, through quality content seeding. Use all the Brand Channels available, online as well offline, make sure that your Links come from High Ranking sites and you will start seeing some good result. Within Weeks your website should rank higher within Google Search Results too.

N°2 – How do I build Links ? Give Search Engine Something Good to Read!

What is your Goal? If the Objective of Link Building, is to push your Fashion Blogs Higher in Google Search Results, you must always remember that your ultimate objective is to sell your Product or your Service, maybe Gain Authority.  In order to achieve this you must Find readers, willing to convert in Potential Followers. Identify keywords and frequently asked questions in your Niche. Write exceptional Articles that answer those specific questions and leave interesting Guest commenting behind you. Remember to always show a consistent professional visual identity, so that you will slowly, but surely start to build your Online Authority as well.

N°3  - How to get more Traffic ? Provide different Routes to find your Website. 

People think differently from each other, so you need to provide them with different ways to find you. And by doing so, you are giving Search Engines more things to read about your website. Plan in details your Link Building Strategy, just like everything else you want to achieve in your Business. Have a Plan. A well constructed one!

Remember that Google uses the number of links pointing to a Website as an indication of the site’s authorship. If a lot of different websites and Blogs mention your website, through a clickable link, search engine conclude that your website must be Interesting and give you a higher PageRank or page Score.

But Well Ranked Websites are Interesting, not only for Search Engines, but because real people in search of answers to their questions, are really browsing the Net, and generally they ends in these very high Popular Websites.

They trust their advices and they take actions from their Suggestions. So, if your Products and Services are somehow represented there, even through a little interactive link, and a Catchy Phrase, you might be surprised on how many people will actually click these links and will come to your Pages.

Since the implementation of Panda and Penguin, Google regard some types of links as more valuable than others, and it has classified Bad Links, certain types of links: those coming from Spammy Website, sites doing a lot of reciprocal linking, Link Farms, Shadow domains or Satellite sites. This mean, avoid any of these techniques if you don’t want to Rank on Page 1250 or more.

N°4 - On Which Sites should I leave Comments ?  Find Related Sites to Links to Yours.

You need Links from Fashion Blogs which are already indexed and well ranked by Google and slowly but surely your website will start to get some traffic too. My secret Resource is SEMrush . This website, will help you identify the domains in your niche which have High ranking traffic. To find these results start searching for your Competitors in the organic search database Section.

Beyond the  list of websites on which would be really Good build your Links, I have been using this tool, a lot, to give me niche ideas for Posts and writing Articles in general.

Ideally after finding a topic that sparks an interest in you, start to research the Content for your Article and create Magnetic Headlines with good embedded keywords. Assess your competitors about the exact same topic and Study links opportunities for Articles and Posts to seed generously throughout the Fashion Blogs list created with SEM rush.

Build up the Best Article Swipe File ever! Write interesting Information, use stunning visuals and hypnotic Tag lines. Put together at least 20 to 25 articles and start seeding branded content through your Link Building Campaign. Now, Promote, Promote, Promote your Content as much as you can.  The more the people see about you there, the more you will attract them to discover your brand and hopefully they will click through.

Make sure that their Landing Experience on your Website is Professional: good look, nice posts and fast upload of the pages. You are the Captain of the Ship, make sure you select good Quality Website where to create Fellowship within Strategic Link Building.  Better to write really interesting Articles, which attract Links naturally, than try to Cheat Google. Be the Police of yourself!

N°5 - What are the Best Link Strategies that Work ? This is my list for Generating Links. Content Seeding

The quickest way for getting a lot of attention, is to write exceptional articles which focus on “Answer for your Readers” and than to seed them across social Media Sites and High ranking Related Websites.  This is my list of link building strategies:

  • Alexa : Review related sites
  • Amazon: Review relevant Products and Create Product Lists.
  • Directories: Be listed on Business Related Directories.
  • Ebay: Sell Items. May an Ebook. 
  • Ebook:  Create Free Ebook and upload them on PDF Directories.
  • Email List: Build an Email list: you don’t monetize a Site, you monetize a Customer Base.
  • Etsy: Sell Items.
  • Ezines: Submit articles to High ranking Ezines, this is one of the best technique to be crawled by Google under 24 Hrs.
  • Facebook exposure: Maximize your Exposure by creating a Page and Experiment with Facebook Advertising.
  • Google+ : Start to build your Circles and the Autorship Profile.
  • Pay per Click: This will create visible Links in front of your Prospects, that will click in order to Read More.
  • Pinterest: Take advantage of Pinterest, create interesting Boards, and Pinterest Groups.
  • Press Releases: Submit Press Releases to Online Newswires.
  • Related Blogs: Leave Interesting Comments.
  • Run a Blog: With Topics they will be interested to Read and Learn.
  • Site Map: Submit a Site Map.
  • Twitter: Be active on Twitter, build a List of Followers.
  • Use NewsJacking : to create interesting Posts. You can Check Google Trends, Digg or Newsjacking services.
  • Wikipedia: Create a Page.
  • Yahoo!Answers : Answer questions.
  • YouTube: Publish some videos Tutorials.
  • Guest Postings:  You can contribute content, this will contribute in getting links to your website, from an already populated site.
  • Links from Suppliers/Clients : You can ask Suppliers and Clients to link to your website.

You must have an “editorial line” about what are you going to talk about in all these posts and it would be better to display a consistent Visual Identity and Brand Voice across all these Social Platforms.

Make sure, you have a nice Logo with a Catchy Tagline: slogans are an effective way to communicate the brand’s “unique value proposition” succinctly and memorably. It is very difficult to create a Catchy Phrase, if you don’t know what your Brand stands for.

N°6 – Define your Plan of Attack

Identify, what you are your USP ( unique Selling Propositions ) and wrap it into a Catchy slogan.  Try to picture your Brand as an expert in your Niche, so that when people will talk about you, they will remember what are you good about. The objective is to be promoted virally with very flattering adjectives and hopefully with the search terms that you try to rank for.

Leave us a Comment: What are your Ideas for Successful Link Building Strategies ?










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5 Comments

  1. Aug 10, 2013

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  2. Aug 14, 2013

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  3. Sep 20, 2013

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  5. Oct 16, 2013

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